User experience/User Interface DESIGNER

phone number: (415) 845-0479

professional EXPERIENCE

Freelance UX/UI Designer, A Designs Aug 2015 – Present

Creates visual design experiences and interfaces both for mobile to web. Products are delivered through end-to-end agile software development life cycle from conceptualization to actual product. The process is thoughtful design backed by research and logic.

UX/UI Designer, Apple Inc. May 2017 – Oct 2017, Aug 2018 – Present

Collaborates with various stakeholders and developers to produce user experiences that span a broad range of enterprise systems and/or applications. Creates high quality responsive designs backed by research and analysis. Conceptualizes and delivers low-fidelity to high fidelity interactive mocks that can scale from desktop to mobile devices on an agile methodology. Consults in the planning process and implements innovative solutions for the product direction, visuals and experience with the end-user in mind.

UX/UI Designer, Alivecor                              Mar 2018 - May 2018

Work with a cross-functional team to create digital experiences that take business and user goals, medical information, regulatory, hardware and data. Collaborates with engineering, data science, marketing, and medical advisors to determine constraints and opportunities as each impacts design. Created storyboards, mockups, and high-fidelity mocks that cover main use-case scenarios, edge cases, and various feature states that spans across all supported platforms.

UX/UI Designer, CISCO                                    Nov 2017 - FEb 2018

Translated user and business needs with technical capabilities considerations into dynamic, user-centered designs. Documented guidelines, standards, design processes, and created wireframes to prototypes that ensured full integration of product-development life cycle.

UX/UI Designer, APPLE                                      May 2017 - Oct 2017

Collaborated with developers and various stakeholders to produce user experiences that span a broad range of systems. Created high quality responsive designs from concept, storyboarding, to execution, that scales from desktop to mobile devices. Consulted in the planning process and implemented innovative solutions for the product direction, visuals and experience with the end-user in mind.

UX/UI Designer, eBay
December 2016 - April 2017

Acts as key partner in helping define the selling experience and interactions to unlock business potential and meet user needs through design. As an ambassador to the user, the role creates design solutions that delight users by solving important problems from end-to-end. This is done by finding balance between business needs while delivering an intuitive and engaging product experience for the users.

UX/UI Designer, Blue shield of california
June 2016 - Nov 2016

Has worked closely with the Front-end developers on redesigning the responsive Find A Doctor experience in time for the September open enrollment.

MAY 2016 (Contractual)

Transforms complex concepts into simple, approachable interactive experiences that are easy to use and visually balanced across multiple devices. Currently working on design features and optimization on leading B2B brands such as ZDNet and

UX/UI Designer, OneKartE
Jan 2013 - AUG 2015

Onekarte is a mobile app that manages your contacts and name cards in a simple but beautiful way. Highlight contributions include but not limited to the following:

  • Conducted marketing and user research that drove the design of the whole app

  • Created wireframes and mockups for team collaboration

  • Created overall company branding assets, media, and communications assets including high resolution visuals for the final user interface of the app

  • Created teaser and demo reels for stake holders and website collaterals

Front-end Web Developer, SpearNet
SepT 2011-  Apr 2012

Spearnet is a package-forwarding company that enables people to buy and consolidate their purchases in one affordable, convenient box.

  • Performed an overall online customer journey evaluation

  • Designed a new user experience from start to finish

  • Created website assets with a revamped logo

  • Designed and coded the new website using Adobe products and HTML/PHP

Graphic Designer, Academy of Art University | Campus Life + Leadership
Oct 2010 - Apr 2011

Designed and created collateral materials for campus events both for digital and print promotions


Academy of Art University

M.F.A. Advertising
Account Planning (Batch of 2011)

Massachusetts Institute of Technology (MIT)

Certificate, Human Computer Interaction for User Experience Design (July 2018)


Adobe Photoshop CS5/CC
Adobe Illustrator CS5/CC
Adobe InDesign CS5/CC
Final Cut Pro


Problem Solving
Competitive Analysis
User Research
User Flows
User Interface


First Place Winner, HackSF (for EDC)
Goodby Silverstein & Partners SF, EDC February 2014

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